San Juan, with its rolling waves and delightful beach scenes, has become a household name in the surfing and tourism industry. A haven for local and foreign surfers alike, surf lessons are readily available wherein first-timers can be taught the basics in just an hour. The coastline of Urbiztondo Beach is often to be found alive with activities such as skimboarding, frisbee and beach volleyball. The La Union Surfing Break, scheduled every end of October, has continually attracted tourists, surfers, college students, beach-lovers, and party-goers, contributing to the rising popularity of this holiday destination.

On the other hand, San Juan is also a laid-back town known for its pottery industry. Earthernware of various sizes and designs, all of superb quality, are sold at reasonable prices. At the town center are to be found San Juan’s Municipal Hall, town plaza and St. John the Baptist Church, all designed with a charming and nostalgic touch of a bygone Spanish era. Nearby on the seaside is the municipality’s historic Baluarte (watchtower ruins) and farther inland is the untouched Candaroma Hidden Spring.

In honor of its St. John the Baptist, San Juan holds its patronal fiesta every 24th of June, and celebrates its annual town fiesta every third week of December.

Dumanon Kayo Apo!

Quick Facts Land Area                        5,186 hectares Population    38,292 Number of Barangays  41 Classification  Second Class Municipality Average Annual Income Php 59,612,510.00

Politically Subdivided into 41 Barangays